The first step in any website re-design project is analysing the websites conversion rates. Reviewing areas that could be improved and understanding exactly what isn’t working and why, is essential. We then take a look the best way to meet the needs of your customers and goals of the site. Website re-design for a business is more than simply a new design or updated layout, as important as these aesthetical aspects are, website re-design does not simply begin and end with design. Our goal with a business website re-design project is to accurately analyse the sites conversion rate, understand areas of weakness and how to best meet the needs of the sites customers and goals. The design albeit essential, is only part of the equation!