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How long will it take for a totally new website to index in Google?


There’s no definitive answer to this question,

The length of time it takes for a fresh website to start showing in the search results depends on a process called indexing. Some sites can be indexed and “seen” by the search engines with a day others may take a few days or even weeks.

Many people still believe you must submit your site to the search engines.

You can still do this, however it’s not a necessity.

How Long Does it Take to Show up in Google?

How To Check if Your Website is Indexed

One of the easiest ways to check if your site is indexed in Google is entering your full web address into Google’s search bar.

Google comes equipped with another handy little feature letting you see what has been indexed within a certain period of time.

To run an analysis of a time specific indexation, simply enter into Google the web address of your site or the site your checking along with a time frame, for example;

“ in the past 3 days”

You’ll then be given a list of results showing pages that’s been indexed within that specific time frame.

What’s the Difference Between Indexing and Crawling?

Crawling is when Google sends out its Google bot who crawls from website to website visiting page after page gathering up information on that sites page and overall site.

The bot returns back to Google with all the information it’s gathered. Websites are crawled through links on the site, hence why it’s vital your sites content is internally linked and not just on the navigation bar.

Indexing of a website is when the “crawled” information that’s been returned by the bots is processed to be included Google’s index (Search results).

How To Get Your New Website Discovered

So what’s the options when it comes to making sure your new website or blog post is discovered as quickly as possible?

How to get your website discovered by Google

There’s a few things you can do to signal to the search engines your site is ready to be crawled and accessible to the bots.

  • Install Google Analytics (Free)
  • Install Google Web Master Tools (Free)
  • Create and install an xml site map
  • Create and upload robots txt
  • Submit your site to the search engines (Not necessary but won’t do any harm) Submit to Bing, submit to Yahoo, submit to Google
  • Create a Google Places Business listing, fully complete and verify
  • Create other social media accounts, fully complete and link back to your website
  • Share the link to your site and new blog posts on new social media profiles and current personal ones you may have
  • Bookmark your URL, Reddit, Delicious, Digg, Google, StumbleUpon are just a few, installing AddThis is a great way to share your new content, site and blog posts through social bookmarking.
  • Install Google’s RSS Feedburner to your websites blog


How Long Does it Take to Start Ranking for Keywords?

The length of time it takes to start showing in the search results for keywords your site is targeting
depends on a few factors;

  • How well each page of the site is targeted for your chosen keywords
  • How exact and targeted your page titles and meta data is for the chosen keywords for each page
  • How competitive that keyword (Search Term) is

These are just a few of the factors that depend on how long it takes to start ranking for specific search terms.

A common misconception many new businesses is an expectation as soon as their site goes lives it will start hosting top spots within Google and gain sales and traffic.

If only that was the case!

Just because you have a website does not mean you automatically get traffic or rankings.

There’s a lot to a website’s online presence, sadly doesn’t just happen overnight.

In order for a website to start showing up in the search results a process known as SEO (Search Engine Optimisation) needs to be conducted alongside digital marketing also known as online marketing.


What is SEO?

SEO involves processes such as optimising on-page content, page titles, meta data, URL re-writes, site structure and making sure the site is in a sense search engine compliant, accessible to the bots and most of all sending the right signals to the search engines.

Other processes within SEO include robots txt, adding a site map, website security, image optimisation, server adjustments, file and scripts compression.

What is Online Marketing?

Online marketing also known as digital marketing is the process of promoting a website online by multi-channel optimisation.

This could be utilizing social media, social bookmarking, forum marketing, content marketing, video promotion and back link building to name just a few process conducted within the off-page SEO of a website or online marketing of a website.

Note: as a very close and wise friend of mine once told me, a website is a journey, not a destination.

A website ranking for search terms takes time, effort and a lot of hard work.


How Can a Small Business Website Get a Head Start?

The best piece of advice I can give is make sure all your on page SEO is spot on and exact, along with a solid site structure that’s easy to navigate with good internal linking of your sites content.

If you’ve just launched your site and haven’t a clue where to start with all this, coupled with a limited SEO and marketing budget, don’t just hope for the best and throw what little budget you have at paid ad’s (Pay Per Click).

For any site to stand a chance of search engine success it needs to stand on solid foundations. That includes the site being set up correctly and sending the right signals.

If this is a position you’re in take a look at this recent article –

How to do a lot with a little and limited marketing budget

The best decision you could make on a shoestring budget is get a professional SEO audit of your site and have a professional SEO and internet marketing company complete all on-page SEO.

I admit this option is not ideal however, your site will at least be standing on solid ground and capable of ranking for targeted keywords – providing you’re willing to put in the effort or invest in an SEO and digital marketing plan.

Final Thoughts

I wish I could have given a a few words as the answer to this question,

However as mentioned indexing, crawling and the subsequent ranking of a website for search terms takes time and involves various processes.

The more effort and time that’s been spent on accurate keyword research, on-page SEO and setting the site up correctly to send the right signals and be accessible to the search engine bots – the faster and easier it will rank.

If your left more confused than enthused by all of this and looking for some direction, get in touch with ServeOnly, Glasgow’s SEO web design company for a free website audit.



Lizzie Thomson
Creating, developing and imagining is the place I love the most! Great websites take more than just great design. A great website, deserves great digital marketing! Web Design and Internet Marketing both parallels that drive the addiction I have for the fascinating world of the web! Digitally crafting concepts into completion and making websites be the best they can be in both performance and design, is my daily drive and commitment!

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