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Glasgow Website Re-Design

WEBSITE RE-DESIGN

BUSINESS WEBSITE RE-DESIGN SERVICES

The first step in any website re-design project is analysing the websites conversion rates. Reviewing areas that could be improved and understanding exactly what isn’t working and why, is essential. We then take a look the best way to meet the needs of your customers and goals of the site. Website re-design for a business is more than simply a new design or updated layout, as important as these aesthetical aspects are, website re-design does not simply begin and end with design. Our goal with a business website re-design project is to accurately analyse the sites conversion rate, understand areas of weakness and how to best meet the needs of the sites customers and goals. The design albeit essential, is only part of the equation!

Business Website Re-design

We take time to understand your goals and how best to strategically improve the sites conversions by implementing change.
Depending on the company, conversions and goals of the site an entire site wide change may be suitable or individual change, introduced over time and tested. We’re a team of design and development experts with the experience, knowledge and understanding to seamlessly integrate your new website in the best way possible to capture the conversions your site has been missing out on! Website design and re-design should be centred on improving the user experience, amplifying the sites conversion rate, leads and sales.

There’s an old and true saying within the web design industry “Your design should not be your experience”.

Website Re-Design Services

SPLIT TESTING

Re-designing your website and sweeping out massive site wide changes, implementing new content, call to actions and a completely different design, layout and “feel” to the site can be a great success or failure. When considering a full site re-design it’s important to take the time and plan, test and review. Depending on the company, brand, websites conversions and customers a more incremental approach may be recommended, rather than switching entirely to a new design and layout, all at once.

An example of split testing is recently Barclays decided to go for a fresher more up-to date look, instead of implementing an entirely new design and customer interface in one go. They individually updated certain sections of the customer interface to display the “new” design and simplified layout. Over the course of a few months more areas of the site were updated with the new simplistic design. Customers could choose between the new interface, explore where features had been moved to and find new and additional features. Customers could also choose the “classic” interface and continue banking using the previous layout, they were familiar with. This is a prime example of incrementally, introducing change to allow testing and monitoring of the impact the new design and site changes where having on the goals of the site, customers and the conversion rate.

THE DEVELOPMENT AND DESIGN LAB!

A great website takes more than just great design. A great design is just one aspect that delivers a website that rivals competitors and attracts customers.

A successful website beings with a solid strategy based on the goals of your company, target market and of course the products or services you provide. Starting anything with a clear and concise plan and strategy delivers far more tangible results, that stand much more chance of achieving your goals.

The world of the web is an ever-changing and fast paced place. To be competitive with the online world of business, you need web design that’s been planned, prepared and developed to achieve your company’s goals and return results that deliver increased sales and search engine success!

A GLANCE AT SOME OF OUR DESIGN & DEVELOPMENTS!

OUR AWESOME PROJECTS
WordPress
Joomla
WooCommerce Development
Zen Cart E-commerce Development
Magento E-Commerce Development
HTML5 / CSS3 / PHP
ASP.net Development
CakePHP Development
Custom Application Development

BRAND BUILDING & DEVELOPMENT

Brand identity is a plays a huge part in any businesses success. When looking to develop an identity for your company, starting your journey on the web is often the best place! Most businesses begin by having various logos and concepts creating via print. Although there’s nothing wrong with this approach, beginning your brand development on the web allows for edits, changes and testing to be a lot easier! The added benefit of beginning your brand development or re-development on the web is there’s a much wider scope available to test, track and measure the effectiveness of the new brand, idea or concept. With the ability to quickly understand through the use of tracking and analytic’s, if it’s working or not.

Brand building and development goes far beyond the scope of just design, design is just the beginning! Our brand building lab works closely with your company to explore the various brand building options. Once we have established a concept we work collaboratively with your company through various stages to develop, establish and integrate your brand with your website and digital marketing strategy.

CONVERSION RATE OPTIMIZATION

When it comes to conversion rate optimization, there no one size fits all nor does it consist of any single process or approach. Just like search engine optimization, (SEO) involves many parts and processes. Conversion rate optimization begins with analysing the sites goals, purpose, conversions and design. When looking to increase sales, traffic and visitor engagement these four main aspects are the starting stage when trying to understanding why a website isn’t preforming as well as it could. Beginning with the websites design, structure and purpose.

We establish the best way to increase your sites conversion rate through strategic, website and marketing changes. When a visitor engages with a website and preforms a “desirable” action like making a purchase, making contact via the contact form, using a chat function or placing an order or enquiry. The percentage of visitor’s preforming an action deemed to be desirable, is what’s known as a websites conversion rate. We approach every conversion rate optimization project as unique, no business is alike, each with unique and individual goals. We work collaboratively with you to know your business, what your customers want and increase your websites conversion rate through improved user experience, website changes and strategic marketing.

Conversion-Rate-Optimization3

CHECK OUT OUR ALL IN ONE PACKAGES!

WEB DESIGN, SEO & WEBSITE MAINTENANCE

LET ME SEE!

GET YOUR PROJECT STARTED…

Start the New Year with a website that’s designed to deliver on every level, from search engine success to customers that convert to increased sales. Every website we design and develop is crafted from creative and goal oriented concepts, tailored to your targets!

To start the success of your website and make the most of the online opportunities your company has with a professional and targeted web presence, give us some brief details of what your looking for and what you currently have. We’ll contact you straight away, to discuss how we can help.

Alternatively you can email Glasgow website re-design specialists at; projects@serveonly.com

Or call us on – +141 374 2374+1 646 513 4433

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